Brianna Escoe
Assistant Professor
Department of Marketing
Contact
bescoe@lsu.edu
225-578-1128
2117 Business Education Complex
Education
PhD, Business Administration/Marketing, University of Cincinnati
BS, Neuroscience, Ohio State University
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Assistant Professor
Department of Marketing
Contact
bescoe@lsu.edu
225-578-1128
2117 Business Education Complex
Education
PhD, Business Administration/Marketing, University of Cincinnati
BS, Neuroscience, Ohio State University
Escoe, Brianna, Nathanael Martin, and Anthony Salerno, “That’s So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It,” conditionally accepted at the Journal of Marketing Research.
Salerno, Anthony and Brianna Escoe (2020), “Resource Scarcity Increases the Value of Pride,” Journal of the Association for Consumer Research, 5(4), 458-69.
Kardes, Frank, Brianna Escoe, and Ruomeng Wu (2019), “Response Latency Methodology in Consumer Psychology” in Handbook of Research Methods in Consumer Psychology, ed. Frank R. Kardes, Paul M. Herr, and Norbet Schwarz, New York: Routledge, 132-42.
Consumer Psychology, Consumer Emotions, Food Decision Making, and Interactions with AI.
Consumer Behavior, Marketing Communications/Advertising, and Pricing Strategies