Professor / Associate Professor, E. J. Ourso College of Business, Louisiana State
University (2006 - Present).
Associate Professor / Assistant Professor, A. B. Freeman School of Business, Tulane
University (1998 - 2006).
His research is accessible at https://www.researchgate.net/profile/Jianan_Wu3 and
https://scholar.google.com/citations?user=kJSMT6kAAAAJ&hl=en
Lu, S., Wu, J., and Tseng, S. Allen (2018). How Online Reviews Become Helpful: A Dynamic
Perspective. Journal of Interactive Marketing, 44(November), 17-28.
Wu, J. (2017). Review Popularity and Review Helpfulness: The Effectiveness of Online
User Reviews. Decision Support Systems, 97(May), 92-103.
Wu, Y. and Wu, J. (2016). The Impact of User Review Volume on Consumers' Willingness-to-Pay:
A Consumer Uncertainty Perspective. Journal of Interactive Marketing, 33(February),
43-56.
Wu, J., Wu, Y., Sun, J., and Yang, Z. (2013). How Much Are Buyers Willing To Pay?
A Two Stage Model of Uncertainty Assessment with Online User Reviews . Decision Support
Systems, 55(1), 175-185.
Wu, J. and Ayala, E. (2013). The Role of Online Seller Reviews and Product Price on
Buyers' Willingness-To-Pay: A Risk Perspective . European Journal of Information Systems,
22(4), 416-433.
Allen, G. and Wu, J. (2010). How Well Do Shopbots Represent Online Markets? A Study
of Shopbots' Vendor Coverage Strategy . European Journal Of Information Systems, 19(June),
257-272.
Wu, J., Cook, V., and Strong, E. (2005). A Two-Stage Model of Promotional Performance
of Pure Online Players. Information Systems Research, 16(4), 334-351.
Wu, J. and Rangaswamy, A. (2003). A Fuzzy Set Model of Search and Consideration with
An Application to An Online Market.. Marketing Science, 22(3), 411-434.
DeSarbo, W. and Wu, J. (2001). The Joint Spatial Representation of Multiple Data Sets
Collected in Marketing Research. Journal Of Marketing Research, 38(2), 244-253.
Degeratu, A., Rangaswamy, A., and Wu, J. (2000). Consumer Choice Behavior in Online
and Traditional Supermarkets: The Effects of Brand Name, Price, and other Search Attributes.
International Journal Of Research In Marketing, 17(1), 55-78.
Teaching Interests: Marketing Research, Marketing Analytics, International Marketing,
Marketing Management
Research Interests: E-Commerce, Marketing Analytics, International Marketing
Journal of Interactive Marketing, Editorial Review Board Member (, 2007)
- 2011 Jan-Benedict E.M. Steenkamp Award for Long Term Impact (IJRM), European Marketing
Academy (EMAC), 2011
- Flagship Faculty, Louisiana State University, 2006
- Outstanding Young Researcher Award, A. B. Freeman School of Business, Tulane University,
2003
- 2000 Honorable Mention Award (IJRM), European Marketing Academy (EMAC), 2000
Su, Q. Julie and Wu, J. (2021, April). Differential Effects of Online Review Characteristics
on Innovators and Imitators in New Product Adoption. Presented at Southeastern Marketing
Symposium sponsored by University of Mississippi, (Virtual).
Su, Q. Julie and Wu, J. (2020, June). Differential Effects of Online Review Characteristics
on Innovators and Imitators in New Product Adoption. Presented at 2020 INFORMS Marketing
Science Conference sponsored by Duke University, North Carolina, USA.
Lu, S. and Wu, J. (2020, June). Visual-Based Brand Perception On Social Media. Presented
at ISMS 2020 Marketing Science Conference sponsored by ISMS of INFORMS, Duke University
(online).
Wu, Y. and Wu, J. (2016, June). The Dynamic Impact of Online Review Content on Product
Sales. Presented at INFORMS Marketing Science Conference sponsored by INFORMS, Shanghai,
China.
Lu, S., Wu, J., and Tseng, S. (2016, June). How Online Reviews Become Helpful: A Dynamic
Perspective. Presented at Marketing Science sponsored by INFORMS, Shanghai, China.